at abrite, #kidsCan.

Every child has potential. But not every child believes it.

Too many students struggle with self-doubt, low confidence, and the feeling that they aren’t smart or capable enough. The #KidsCan campaign is here to change that.

What is #KidsCan?

#KidsCan is our annual September campaign focused on one goal: helping kids believe in themselves. Throughout the month, we’re raising awareness about the role parents, teachers, and mentors play in shaping a child’s confidence and mindset.

We’re sharing

Inspiring stories from students, parents, and educators

Expert advice on confidence, mindset, and motivation

Free tools and resources for parents and teachers

Kids Can

Why #KidsCan Matters

Too many kids today are growing up in a system that prioritizes perfection over progress, encourages constant comparison, and fails to support unique learners. As a result, they struggle with confidence, motivation, and self-worth.

33-50%

of adolescents struggle with
low self-esteem

56%

of parents say low confidence is their child’s biggest challenge

Low self-esteem can slow academic progress, make it harder to build friendships, and hold kids back from trying new things. With the right support, these barriers can be removed so every child can reach their full potential.

Join the #KidsCan Campaign

Whether you’re a parent, teacher, coach, or mentor, your voice matters.

1

Share a Proud Moment

Share a video, photo, or story of a moment when a child made you proud.
(e.g. “Today a student who struggled with writing finished their first short story! #KidsCan”)

2

Use #KidsCan

Use hashtag #KidsCan and tag @abriteedu to be featured on our socials.

3

Tag A friend

Tag a fellow parent, educator, or friend to join the campaign and spread the word!

#kidsCan Wall

Let’s flood the internet with proof that #KidsCan do anything.

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View #KidsCan Wall

#KidsCan Specials

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5% off all tutoring plans

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50% off all resources

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Download the
#KidsCan Confidence Kit

Our free #KidsCan Confidence Kit gives you simple, powerful ways to help your child feel confident every day.

Inside, you’ll find:

Signs of low confidence and how to boost it

Activities and journal prompts to boost self-esteem

Resources for further reading and support

Kids Can

The Power of Confidence

According to the American Psychological Association, self-esteem is:

“the degree to which the qualities and characteristics contained in one’s self-concept are perceived to be positive.”

In other words, it’s how much a child likes, accepts, and believes in themselves.

Kids who believe in themselves are:

More likely to persevere through challenges

More confident in academic and social settings

More resilient in the face of failure

More likely to form healthy, lasting relationships

More resistant to depression and mental health

More equipped to succeed in work environments

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the role we play

Parent–child and teacher–student relationships are among the most powerful influences on a child’s development. By celebrating what kids can do, we can change the messages kids receive about who they are and what they can achieve.

Every proud moment, big or small, is proof that belief spreads. When we believe in kids, they begin to believe in themselves. That is the power of #KidsCan. 🌟